Simi Valley


Shop Simi Valley First, one of the most innovative and comprehensive shop-local programs in the region, is an economic development initiative of the Simi Valley Chamber of Commerce in collaboration with the City of Simi Valley and local businesses. With over 120,000 residents and the third largest city in Ventura County, Simi Valley’s economy is a vibrant mix of retail, commercial, service, and manufacturing. The City is a rare mix of modern progress and traditional values, where innovation and economic opportunities are balanced by the basic virtues of family, friends, and community pride.

Program objectives

Like all cities in California, Simi Valley faces economic challenges: to sustain the standard of living for residents, create opportunities for local businesses, and maintain the quality of life in the community by providing essential services. The Shop Simi Valley First Program was designed to achieve specific economic development objectives and help position the City for continued prosperity. The Program’s primary goals are:

  • Reduce sales tax leakage to other cities, which is estimated to be between $200 and $400 million annually.
  • Support local businesses, by encouraging City residents to shop locally.
  • Contribute to local economic sustainability.

Program accomplishments

Through a mix of advertising, community outreach, a comprehensive website, and strategic partnerships with local retailers, the Shop Simi Valley First Program has helped increased awareness and promote the benefits of shopping locally. Survey data indicates more residents are modifying their shopping habits and buying from local merchants. Promoting Shop Simi Valley First has also increased the number of local businesses registered on, the fastest, easiest way to find products, services, and special offers from Simi Valley merchants.

Moving forward

Simi Valley’s character is defined by self-reliance; it is a city that prefers to chart its own course and control its own destiny. By increasing awareness that every dollar spent in Simi Valley is an investment in its future and by supporting local businesses, the Shop Simi Valley First Program is contributing to greater local economic sustainability and a brighter future for everyone who lives or works in one of Southern California’s finest cities.